Whether you are new to B2B marketing or a ninja veteran, it’s never “not-the-time” to understand your audience’s needs. And well, it’s often changing. As we are edging 2021, and after the crazy year we’ve gone through, now is the perfect time to try to find out the pains and challenges that our target audienceContinue reading “3 Techniques to Understand Your B2B Audience in 2021”
Tag Archives: Marketing
Socrates: The Birth of my Inner Voice
Scene setting: Late-night hour, a soft summer breeze is blowing and I’m laying in a hammock, reading a book about people who talk about philosophy. U Hi. Y WTFFF???!? Who is this? U It’s me. Your unwanted brainchild. I have a question for you, mister. Y WHAT DO YOU MEAN BRAINCHILD?!? U It just meansContinue reading “Socrates: The Birth of my Inner Voice”
Plato 1: “The marketing terms”
Applying philosophy practices to the day-to-day marketing efforts may seem forced. Nevertheless, after spending many days reading Plato’s main peices, and listening to a few experts giving their thoughts on his work – I feel like there are some real values here to apply to every marketer’s actions. Here are some anecdotes about Plato’s life:Continue reading “Plato 1: “The marketing terms””
Yuval Tessler 