The recent Google Ads change to BMM keywords had me thinking: “What the *** would I do if I couldn’t control my Google Ads search campaigns anymore?”. As if it wasn’t enough that the Google admins decided, on a unilateral decision, to take away the “low-volume” keywords – now they’re making another change? Looks likeContinue reading “Google Search Ads Alternatives”
Author Archives: yuval tessler
3 Techniques to Understand Your B2B Audience in 2021
Whether you are new to B2B marketing or a ninja veteran, it’s never “not-the-time” to understand your audience’s needs. And well, it’s often changing. As we are edging 2021, and after the crazy year we’ve gone through, now is the perfect time to try to find out the pains and challenges that our target audienceContinue reading “3 Techniques to Understand Your B2B Audience in 2021”
Using “Average” is Average
You heard me. It’s average. This magical metric we are using in most of our reports is often useless. Occasionally we forget that the reports and dashboards we are using were made to help us get better decisions, hence we should do our best to use the metrics that will help us improve the wayContinue reading “Using “Average” is Average”
Aristotle: Meta-Marketer
On my last blog, I had a quick chat with myself trying to figure out the true meaning of a “successful campaign”. I had trouble dividing between my knowledge of the true meaning of my efforts. Aristotle, Plato’s student, faced the same issue about 2300 years ago (well, he insisted not to join Facebook, soContinue reading “Aristotle: Meta-Marketer”
Socrates: The Birth of my Inner Voice
Scene setting: Late-night hour, a soft summer breeze is blowing and I’m laying in a hammock, reading a book about people who talk about philosophy. U Hi. Y WTFFF???!? Who is this? U It’s me. Your unwanted brainchild. I have a question for you, mister. Y WHAT DO YOU MEAN BRAINCHILD?!? U It just meansContinue reading “Socrates: The Birth of my Inner Voice”
Plato 1: “The marketing terms”
Applying philosophy practices to the day-to-day marketing efforts may seem forced. Nevertheless, after spending many days reading Plato’s main peices, and listening to a few experts giving their thoughts on his work – I feel like there are some real values here to apply to every marketer’s actions. Here are some anecdotes about Plato’s life:Continue reading “Plato 1: “The marketing terms””
Yuval Tessler 