Socrates: The Birth of my Inner Voice

Scene setting:

Late-night hour, a soft summer breeze is blowing and I’m laying in a hammock, reading a book about people who talk about philosophy. 

U	Hi.
Y	WTFFF???!? Who is this?
U	It’s me. Your unwanted brainchild. I have a question for you, mister.
Y	WHAT DO YOU MEAN BRAINCHILD?!?
U	It just means you created me with your mind.
Y	Oh. OK, legit. Can I call you UB then?
U	That’ll just make me Unwanted Brain. It’ll just make you sound more stupid than you actually are.
Y	Language! Alright, mate..mmm…child…how can I help you?
U	I came to help you be a better marketer. You got really cocky lately; You think you are great, you think you’re a hotshot, you think you just knnnnnowwwww EVERYTHING! You don’t call your mother anymore….
Y	I don’t see what it has to do with everything! And why are you interrupting my blog?!
U	You’re always blabbering about this “successful campaign” and that “successful campaign”. But I think you don’t really know what you’re talking about. Can you explain what makes a campaign – “successful”?
Y	of course! It’s whenever my campaign has reached the goal I set up for it.
U	And if you have set up the wrong goal? Have you had any campaigns that even though you got the number of clicks or like you wanted you still didn’t consider as a successful campaign?
Y	Yes.
U	So it’s probably not about setting the goal. What else can you think of?
Y	well…I never thought this question will pop up…What about that: A successful campaign has a positive ROI.
U	OMG. I thought you’d say that. Let’s pretend you calculate your ROI correctly, And you give weight to all your expenses and working hours and design materials and so on. If your campaign will reach just $100 revenue over the course of a whole year – will you be happy with this campaign?
Y	I understand. So it’s probably not about ROI or revenue, because you can’t measure from which exact amount you can call the campaign “successful” – and of course, it changes based on the campaign goals.  Let me have one final try. I want to see you tackle this one: “A successful campaign is one you can use the experience you got on it and apply it for future campaigns”.
U	It’s a really interesting thought. But, what if you learn the wrong lesson? What if tech or features in the marketing tools change?
Y	I give up. What is a “successful campaign”?
U	I don’t have any clue.
Y	So why did you ask that? Was it all a rhetoric discussion?
U	Man, you are ridiculous. In your previous blog, you mentioned the Socratic questioning technique, and I just wanted to give you a little taste of it. Keep thinking about it and you may get closer to the truth than I could. And in the meanwhile, please reduce the number of times you call you campaigns “successful” – It’s cocky, and you don’t call your mother often enough.
Y	Holy !@$%#. You’re just trying to piss me off!
U	Bye muchacho! I’m leaving!
Y	Thank God!
U	JK. Going nowhere.